How to ask for and get the yes.
The alternative close works because of a quirk in human decision-making. Here's the psychology behind it, when to use it, and how to build it into your B2B close.
The Ben Franklin Close is the most misused technique in sales. Here is the origin, the psychology behind it, when it works, and when it blows up in your face.
I see this every week - proposals losing before they're even sent. 1,500+ companies weighed in on sales proposal writing, win rates, and what top performers do differently.
Stop using 'does that make sense?' The trial close questions that create mental ownership, surface real objections, and push B2B deals forward - with specific examples.
I see this every week - reps asking the worst trial close questions without knowing it. Here's what works instead, with real close rate data from B2B practitioners.
The complete Challenger Sale book summary. Five rep profiles, the 6-step commercial teaching pitch, and the 53% loyalty stat that changed B2B sales.
The Challenger Sale methodology turns 40% of top performers into consistent closers. Teach, Tailor, and Take Control works in B2B sales.
Value based selling is the only approach that works when win rates are collapsing. Here is the framework top reps use to close bigger deals without discounting.
Value based selling is the B2B approach that wins at a 52% rate vs. 45% for feature pitchers. Here is exactly how it works and how to run it.
48% of reps never ask for the sale. Here's how top B2B closers do it - with real scripts, qualification frameworks, and AI call review tactics.
The best sales closing techniques backed by practitioner data, call analysis, and psychology. What top reps do vs. what sales trainers teach.
The phone sales closing techniques top reps use to hit 72%+ close rates - with real numbers, practitioner frameworks, and what weak reps do wrong.
A sales mutual action plan with real teeth closes deals 26% more often. Here is how top AEs build MAPs that move buyers instead of tracking them.
The summary close is one of the most effective B2B closing techniques. Here is exactly how to use it, when to use it, and what makes it work.
Real assumptive close examples by B2B vertical, plus the force-rejection psychology competitors miss, cold outreach adaptations, and when it backfires.